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OUR
METHODOLOGY
& service bundles 

While it is recommended that corporations follow the full purpleblue methodology to achieve the established goals without a hitch, it is comprehensible that projects are at different development stages and need different expertises. For these reasons, specific service bundles can be hired depending on the business' needs.

1. Environment Assessment

  1. current situation assessment

  2. internal analysis

  3. external analysis

  4. stakeholder analysis

  5. corporate culture revision & redesign

2. Industry Analytics

  • competitive benchmarking

  • industry analysis & insights

3. Customer Relationship

  • buyer persona definition

  • customer needs assessment

  • client segmentation

  • customer insights

4. Marketing-related Analytics

  • product/service segmentation & differentiation

  • business-value-adding insights

  • market positioning reassessment

5. Focus-setting

  • objective setting

  • KPIs definition

  • allocation of resources

  • business case document and project requirements

  • strategy delivery plan

6. Strategy Development

  • business-unit strategy

  • business opening strategy

  • business expansion strategy

  • strategic innovation & alternatives

  • business unit optimization

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